SEO is a very profitable business for many companies. The problem with many SEO companies is that they are cagey about their practices. These companies use unethical means to gain rankings for your website, which hurts your reputation in the long term. Here are a few pointers to tell good SEO services in Melbourne from the bad ones.
A company may tell you that it will guarantee a #1 ranking on Google’s search results. However, there is no way that a company can guarantee such a result. That is because:
• Google keeps updating its search engine algorithms and rankings change periodically
• Google detects sites that use shady practices and come to the first page or SEO results and downgrades them for months
• Google does not share the process by which it ranks websites for its search results
Therefore, if you find a company that promises to bring you to the #1 ranking, it is either lying to you or it will use unethical means such as keyword stuffing and excessive link building to bring your web pages to the first page.
Results in 2 weeks
Many search engine optimization service will also tell you that you will be able to see your website on the first page of search engine results within 2 weeks. Again, whenever a website gains rankings so fast, it is likely the result of gaming the search engine and not because it is properly optimized.
Even if you do reach such rankings in two weeks, rest assured that Google or any other search engine would downgrade your website within two days. As a result, your website will soon be buried deep in the search results and your incoming traffic and revenue will take a nosedive.
SEO is not something you do once and leave alone. It is a very methodical and gradual process. To genuinely make it to the top 10 results in Google and Yahoo, your website needs solid content and ethical optimization over a period of several months. Do not fall into the trap of agencies that promise you quick and guaranteed results, but choose good SEO services in Melbourne with a credible reputation.
In the competitive online landscape that exists today, it is impossible for your website to survive and see any visitors without some degree of optimization. If you want to see customers come to your site, consider hiring one of the many good SEO companies in Melbourne. Search engine optimization services are much more affordable now than they were in the past.
Do not compromise on quality
Many people see SEO companies talking about multi-year deals and decide that it is only meant for big businesses. The truth about SEO is that it is a perennial process and you can never stop optimizing your site. If you do, your site will quickly lose rankings. This is why, you must choose an SEO service in Australia that promises long-term results.
Here are a few benefits that you get from hiring a good, reputable SEO company for your business:
Your website’s content is optimized by industry professionals with years of experience
The service you hire uses legitimate strategies to make your website more visible on search engines
Because your website is constantly in the top 10 results, your traffic steadily grows
How to find a good company
Because there are so many services that promise to bring your site to the top 10 results on Google, it is difficult to find the right company. Here are a few tips that might help you make a good shortlist:
Look for companies that have worked on website in your own business niche
If you are a small business, hire an SEO service in Australia that specializes in small companies
Stay away from SEO companies that guarantee a #1 ranking on Google within a month
Once you have hired an SEO company, keep track of your progress in the form of incoming traffic and conversion rates through analytic
The more credible SEO companies in Melbourne promise to steadily grow your reputation on the web and maintain it that way for a long term. SEO is a long-term initiative – one that will continue until your website itself stops existing. You want a reliable SEO partner that will take care of your website for the long term.